Apple and Samsung Master the Third Quarter Smartphone Sales



Smartphone delivery data in the third quarter of 2018 collected by Counterpoint Research revealed that Apple and Samsung dominated the premium segment, as reported by Phone Arena, December 31, 2018.

According to the data, in the third quarter of 2018 global smartphone shipments fell 5 percent, but the premium segment actually grew considerably.  Throughout July, August and September, sales of smart phones worth US $ 400 or higher accounted for 22 percent of the global market. This is a 19 percent increase from the previous year.

Of the total premium segment, Apple iPhone accounted for almost half of all sales during the quarter. Samsung followed in the distance with 22 percent and Huawei in third with 12 percent. This is the first time Huawei has reached double digits.  Dividing segments by price, Samsung dominates the US $ 400-600 market with a 25 percent share. Apple and Huawei, on the other hand, sit in second and third place with 21 percent and 17 percent respectively.

Vivo and Oppo completed the top 5 thanks to their popularity in China, while the sixth position was Xiaomi with a 6 percent market share.  Elsewhere in the premium segment, the group of US $ 600-800 is dominated by Apple and Samsung once again with a combined share of 82 percent. However, only Apple is able to maintain its popularity in the US $ 800+ segment. In fact, thanks to last year's iPhone X and newer iPhone XS and XS Max, Apple iPhone accounts for 79 percent of all sales in this part of the market.

Although not in the top five on a global scale, Counterpoint Research registered OnePlus as one of the fastest growing brands in the US $ 400-600 segment thanks to its popularity in India, China and the United Kingdom.  Google, on the other hand, also continues to grow its presence in the smartphone market during Q3. Google Mobile is one of the top 5 brands in Western Europe and North America.

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